Trump and Cappelli Have New Success Story
Sales at Trump Plaza in New Rochelle Move Quickly
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NEW ROCHELLE, NY (2006-04-01) Does history repeat itself? It appears that just may be the case for Louis R. Cappelli and Donald J. Trump. The developers, who first teamed up to create the phenomenally successful Trump Tower in White Plains, now have another hit on their hands with Trump Plaza in New Rochelle.

The luxury residential tower, which is rising one block from the city's new rail Transportation Center and five minutes from Interstate 95, is proving to be a hot property in its own right. The 181 condominium residences are selling at the rate of more than one per day since sales opened.

In our first 40 days, we had 50 sales, said Trump Plaza Sales Manager Kris Ragone. The consumer response has been tremendous, especially considering that construction is still in the early stages. We are very pleased with the pace. We're on track to be sold out this year.

Ragone cited the state-of-the-art sales center that opened in February as a major enhancement to the sales effort. The center is located at 145 Huguenot St., immediately adjacent to the site where the new tower is rising. It features full-size, furnished model apartments that include all the fixtures and finishes that will be standard in the condominium residences.

Giving prospective buyers the opportunity to walk through fully decorated apartments laid out in the actual floor plans of Trump Plaza is a tremendous advantage in selling, Ragone explained. Buyers can see just how their own furniture and personal design elements will look and feel.

Trump Tower in White Plains, featuring 212 condominium residences, was the first luxury high-rise building in Westchester. It sold out in six months, a remarkable pace for any real estate project. Based on the success in White Plains, Trump and the Valhalla-based Cappelli agreed to team up on the latter's second luxury high-rise in the county.

Trump Plaza features 51 one-bedroom, 101 two-bedroom and 29 three-bedroom residences. Designed by the noted architectural firm of Costas Kondylis & Partners, the building will feature an elegant marble lobby, an indoor swimming pool and full-service health club, a business center, a rooftop garden and 24-hour valet parking and concierge services.

Along with spectacular views of Long Island Sound, the New York City skyline and the Westchester countryside, the residences feature hardwood floors; gourmet kitchens with granite countertops, custom cabinetry, top-of-the-line floating glass and stainless steel appliances; marble baths with designer vanities and sinks; and numerous other features for which Trump buildings are known.

Ragone said buyers are coming from throughout the New York metropolitan area, with half from Westchester County and a significant number relocating from Riverdale and Manhattan.

The Marketing Directors is the exclusive sales and marketing agent for Trump Plaza. George A. Fuller, a Cappelli company, is the general contractor.